Market Research and Design
Market Research and Design
Course Details
Course Instructor :
Faculty Members and Industry Experts from Amrita Vishwa Vidyapeetham and MaxEd
Hours :
18 Hours
Pre-requisites :
Basic Marketing knowledge
Fee : ₹ 15000
Introduction
This course concentrates on the foundations of market research. Learners will be introduced to the essentials and nature of market research, the research process, and the importance of a research proposal.
What will you learn ?
- Essentials of market research and types
- Research design
- Developing questionnaire
- Error and types
- Ethics in research
- Report preparation and presentation
Learning Objectives
- Discuss the essentials of market research
- Focus on the research process
- Develop a research proposal
- Formulate research questions and research objectives
- Prepare report and present