Market Research and Design

Market Research and Design

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Course Details

Course Instructor :

Faculty Members and Industry Experts from Amrita Vishwa Vidyapeetham and MaxEd

Hours :

18 Hours

Pre-requisites :

Basic Marketing knowledge

Fee : ₹ 15000



This course concentrates on the foundations of market research. Learners will be introduced to the essentials and nature of market research, the research process, and the importance of a research proposal.

What will you learn ?

  • Essentials of market research and types
  • Research design
  • Developing questionnaire
  • Error and types
  • Ethics in research
  • Report preparation and presentation

Learning Objectives

  • Discuss the essentials of market research
  • Focus on the research process
  • Develop a research proposal
  • Formulate research questions and research objectives
  • Prepare report and present